Women’s hands perform 66% of the world's work, produce 50% of its food, invest 90% of their income in their families … yet bear 70% of the world's poverty, earn only 10% of the world’s income and own only 1% of the world’s land.
But an initiative by Jane Wurwand, founder of Dermalogica
, is planning to change this: FITE
ntrepreneurship) provides small loans to women around the world who want to start their own businesses. Dermalogica has joined up with non-profit microfinance leader Kiva.org to facilitate the loans needed. Kiva.org’s mission is to connect people, through lending, to alleviate poverty.
HOW IT WORKS
Dermalogica has special FITE-themed products, marked with the FITE logo, including Daily Microfoliant
, Skin Hydrating Booster
, Total Eye Care
and Intensive Eye Repair
. When you purchase one of these products and redeem your unique code online at joinfite.org, Dermalogica will donate US$1 towards the microloan for a specified, qualified recipient. By being part of this great initiative you are giving women, with difficult circumstances, a chance to fulfill their ambition of starting a business and being able to provide for their families.