SHARE








 
Beauty South Africa
BeautySouthAfrica
Home of Beauty South Africa
 

Is he using YOUR products?

Sunday, August 12, 2012   |  
Is he using YOUR products?Do the tubes and bottles of some of your favourite beauty products seem suspiciously low? You couldn't have used that much anti-ageing cream, could you? Well, the answer is probably written all over the smooth, oh-so-soft-skinned face of your partner.

Well-groomed men are now turning to female beauty products in order to maintain their appearance, a new study has revealed.

A recent UK poll found that 34% of men use their partners' beauty products, with 6% using them as frequently as their other half.

Males are also spending much longer getting ready, with 25% taking the same amount time preening themselves in the bathroom as their partner, or even longer. Body hair removal was also high on the list of male grooming priorities, with 30% of those surveyed admitting to shaving or waxing their body hair and 20% revealing that they pluck their eyebrows.

However, it seems that men are holding back from adopting the metrosexual look completely, with many reluctant to use actual make-up products.

Only 11% admitted men using concealer, 10% revealed that use fake tan while 1% of men said that they used foundation in the poll by UK beauty retailer Escentual.com, which sells both male and female cosmetics.

The news comes just days after another UK retailer, Superdrug, launched two new face masks designed especially for men after discovering that many of their male customers were heading to the women's skincare aisle.

'The results are in line with the trend towards metrosexual grooming habits that we have seen in recent years,' said Escentual founder Rakesh Aggarwal. 'Men are definitely more aware of how to look after their skin and appearance than they were even five years ago.

'Women aren't the only ones that want to copy their favourite celebrities. With men like Matthew McConaughey, Josh Hartnett and Justin Timberlake having fronted male beauty campaigns, men are feeling the pressure to look groomed and it is now acceptable to admit to making an effort to look good.'

Image-conscious celebrities like David Beckham and Peter Andre, who admit to using anti-ageing serum and fake tan, have been large contributors to the metrosexual effect.

Does your man help himself to your beauty products? How do you feel about it?

Originally written by a Daily Mail reporter, this article appeared in the Daily Mail.

Image: PRPhotos.com



Share this Post


1 2 3Next»
ricebunny ricebunny says:
November 25, 2012 at 9:19 AM

Lol my boyfriend does it but I don't mind! Think its great that he takes an interest in grooming

Mpoyif Mpoyif says:
October 11, 2012 at 8:26 AM

Sharing is caring

Rofti! Rofti! says:
August 28, 2012 at 11:21 AM

Haha guilty!

Tanya Tanya says:
August 23, 2012 at 3:04 PM

I don't mind my boyfriend using my products lol

Angelisha Angelisha says:
August 23, 2012 at 2:41 PM

A Metrosexual man is truly a Gentleman...

gerrit gerrit says:
August 22, 2012 at 3:38 PM

Sometimes i use her hand cream or lotion, but i am a lucky guy she will never complain about it.

Charne Charne says:
August 20, 2012 at 1:32 PM

I get so irritated when hubby uses my stuff... HELO, its for women! I should totally get him a hamper with all the goodies... for men obviously! LOL

shaun shaun says:
August 19, 2012 at 6:21 PM

Sometimes i do, but i have to say my girl is not the type of lady who will complain about it, she's happy about the fact that i look after my skin etc.

Ciske Ciske says:
August 17, 2012 at 4:19 PM

I won't mind sharing my facial creams with my boyfriend, but if he ever starts asking me to use my mascara or any make-up for that matter, there's going to be a problem! LOL

ricebunny ricebunny says:
August 17, 2012 at 11:52 AM

lol i really dont mind as long as he looks good

1 2 3Next»



ABOUT THE AUTHOR

Beauty South Africa Megan Kakora
Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
Megan on Google+




HOW TO: MEN

 

Beauty Newsletter Signup

THE BEAUTY NEWSLETTER

Free beauty tips straight to your inbox.
Special giveaways exclusive to subscribers.

Maybelline Super Stay 14HR Lipstick

No dragging, no drying, no letdowns - meet Maybelline's new 14-hour lipstick...READ MORE

Twitter
Search Beauty South Africa Search Beauty BeautySouthAfrica on Facebook Beauty Facebook Beauty South Africa on Twitter Tweet with us Beauty South Africa on YouTube Beauty Videos Beauty South RSS Feeds RSS feeds Beauty South Newsletter signup Newsletter
DMMA BeautySouthAfrica   |   Make-up   |   Skincare   |   Hair   |   Body   |   Fragrance   |   Men   |   Health & Wellness   |   How To
Win   |   Contact us   |   About us   |   Advertising   |   Terms & conditions
© 2011 BeautySouthAfrica. All rights reserved.