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Scheckter's new energy kick

Friday, June 22, 2012   |  
Scheckter's new energy kickJust a year after launching his first natural and organic energy drink, Toby Scheckter's done it again. This time he's lightening the energy lift, with Scheckter's OrganicEnergy Lite.

Like the original, the Lite drink harnesses the power of nature to give a real energy lift while also boosting mental performance, but with the added bonus of using organic agave instead of cane sugar – which means it has a third less calories!

The blend of 100% natural ingredients releases energy over a longer period of time because of the organic agave's low glycemic index, creating a sustained energy lift that avoids the short lift and sudden crash. Made from a blend of organic fruit juices (lemon, pomegranate and elderberry), the other active ingredients include extracts from organic raw green coffee beans and organic guarana.

The team was spoiled with a few cans and here's what we say after slugging down a couple…

'I like the colour, the flavour but I do prefer the original to the light, it tastes a bit too much like artificial flavourants. I found it refreshing and really easy to drink.'
Janie

'A refreshing drink, bursting with flavour. The best thing about drinking Scheckter's OrganicEnergy Lite is knowing it's healthy and organic. Served chilled on ice, it'll give you the instant boost you need to get you through your day.'
Zoe

The former racing driver answered a few of our questions too.

What is the difference between natural and organic?

Natural has very little meaning and no regulation body. Unlike the 'natural' claim, organic certified products are guaranteed to have been grown without chemical herbicides and pesticides and there are never synthetic preservatives or additives.

Which of the two are better and why?

Organic is 100% better! Organic is the only food label to be strictly certified and trusted.

What do consumers need to look out for in stores if they want to live a healthier lifestyle?

I believe that everything in moderation is the way to go and to keep a balanced diet with a variety of organic fruits, vegetables and meats.

How do you keep the price of his energy drink competitive with other energy drinks in the SA market, especially with the production of natural and organic products being so expensive?

Good question. Unlike all energy drinks on the market that spends millions of dollars on marketing their products, at Scheckter's Beverage Ltd, we spend all our money sourcing the best quality organic ingredients, which allows the product to speak for itself.

Scheckter's OrganicEnergy Lite is available at Woolworths, Wellness Warehouse, Kauai, Engen QuickShops, Caltex, Fruit and Veg, Melissa's an Crave nationwide, at R16 for a 250ml can.

If you'd to learn more about Schecketer's OrganicEnergy, visit their website.



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Riekie Riekie says:
April 23, 2013 at 9:31 AM

I don't drink energy drinks, but perhaps my husband could try this

BeautyBloggess BeautyBloggess says:
September 24, 2012 at 6:41 PM

I'm not sold on the organic bit but I'll try anything with fewer kjs.

Tanya Tanya says:
July 17, 2012 at 11:06 AM

This looks good,I will definitely be tasting it

Sam Sam says:
July 12, 2012 at 8:38 AM

I'm always looking for ways to boost my energy. will give this a try next time.

Debsie Debsie says:
July 5, 2012 at 11:02 AM

Have not seen this in any stores by me. Would love to try it.

Botes Botes says:
June 27, 2012 at 4:48 PM

I'm always scared of drinking energy drinks but I will give this a try!!!!

Guccigirl Guccigirl says:
June 27, 2012 at 2:41 PM

I received a sample recently which I passed on to my dad (I'm pregnant). He raved about it! So much healthier than conventional energy drinks!

Rochelle Kay Rochelle Kay says:
June 27, 2012 at 9:42 AM

These organic energy drinks are yummy! For me, it's WAY better than Red bull!

ricebunny ricebunny says:
June 25, 2012 at 10:17 PM

Wow definitely need to try this! Love energy drinks but they are so not good for me so a organic alternative sounds great :)

julandism julandism says:
June 25, 2012 at 10:17 PM

I try to steer clear of energy drinks, but glad that there is a healthier alternative!

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ABOUT THE AUTHOR

Beauty South Africa Megan Kakora
Megan Kakora has helped launch the websites of, and been the online editor for, some of South Africa’s biggest glossy magazines. She believes in less-is-more, except when it comes to her collection of nail polish colours.
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