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The scent of sustainable fragrances

Monday, July 23, 2012   |  
The scent of sustainable fragrances - Tammy FrazerLocal scent creator Tammy Frazer is the founder of Frazer Parfum. Her gorgeous natural and organic fragrances have big bragging rights for being not only bespoke, but sustainable products too. Here's her story…

What's your fragrance philosophy?

My products are all about the quality of the raw materials. Simply put, it's about going to the source, finding the best quality and using the best to make perfume. And also telling the supplier's story – what's the history behind what's being harvested and its origin.

Are your fragrances classified as organic?

My perfumes are natural and organic fragrances because I do not use any synthetics – they're essential oils in alcohol. The reason why I chose this route is because if you, for example, compare the smell of a synthesized sandalwood and a natural one, there's no comparison. The smell of natural is far more complex and voluptuous.

Why perfumes? What sparked your interest?

My interest in natural fragrances was born from a need to tick all the boxes I wanted in my work: working with farmers, making something beautiful, and travelling. I knew I wanted to have a sustainable business (environmental, social and economic impact) and natural perfumery ticked all the right boxes. I didn't actually study perfumery because five years ago there was no formal training available for natural perfumery. I just simply decided I wanted to go and meet the farmers and started from there. There's so much more that comes from a meeting. It's like something else happens and you can really build a relationship.

Tell us about your earliest fragrance memories?

My first fragrance was Jean Paul Gaultier's Classique – the first scent given to me by a man. I believe fragrance is very interlinked with your rite of passage as a woman.

Where is fragrance headed? What's its future?

I believe the future of fragrance is that women will want to smell more like themselves and a lot less like candy – and you can do that with natural oils

What's your best advice for women who're shopping for a new perfume? How do you make the right decision rather than just an impulsive buy?

Try something on your skin (spray one fragrance on each hand between your thumb and forefinger) and then leave the shop. Now you need to live with the fragrance for a bit, so walk around and keep smelling it. But before you make your final choice, give the scent a day or so and then only go back to the store and make a final decision.

Frazer Parfum's latest scent is Chapter Ten, inspired by Tammy's expedition to the northwest of Namibia. The perfume juice is infused with omumbiri, a raw material gathered by the indigenous Himba women. It is a golden honeyed resin that is collected off the twigs as a gum exudate from Commiphora wildii, a hardy local desert bush. A porcelain 80ml flacon is R990 and available via sales@frazerparfum.com.

Here's how the fragrance came into being:




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Angelisha Angelisha says:
September 27, 2012 at 2:02 PM

Jean Paul Gaultier's Classique – I believe fragrance is very interlinked with your rite of passage as a woman. Love this!

Rochelle Stewart Rochelle Stewart says:
August 23, 2012 at 2:44 PM

Great read!

BeautyBloggess BeautyBloggess says:
August 22, 2012 at 3:12 PM

I love that this has a local angle to it.

Tanya Tanya says:
August 22, 2012 at 8:18 AM

Interesting article

Botes says:
August 20, 2012 at 1:12 PM

Love the bottles!!!! And great news - I didn't even know you got organic perfumes.

ricebunny ricebunny says:
August 17, 2012 at 11:55 AM

interesting. lol i judge my perfumes on smell

Angelisha Angelisha says:
August 12, 2012 at 10:37 PM

Natural scents are easy on the nose! The Fragrance you wear usually boosts your confidence and allows you to bring out the best In you...

Maria Meyer Maria Meyer says:
August 7, 2012 at 11:52 AM

Interesting article - thank you

Chicara Chicara says:
August 3, 2012 at 8:00 AM

Love those bottles. So pretty!

Maria Meyer Maria Meyer says:
July 31, 2012 at 7:37 PM

Interesting

1 2 3Next»



ABOUT THE AUTHOR

Beauty South Africa Julia Hunter
Julia Hunter is a freelance lifestyle writer, editor and stylist with a special interest in beauty. She’s written for Marie Claire, Women’s Health, and Fresh Living magazines. When not writing about lipstick, she can be found tweeting about other very important topics such as which nail polishes really live up to their long-wear claims! She lives in Cape Town with her husband and far too many beauty products.




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