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Beyoncé: Heat Rush

Sunday, October 23, 2011   |  

“I want women to feel sexy, strong, empowered and I want them to feel like they can conquer anything. When they walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past,” says superstar Beyoncé of her new perfume, Heat Rush. A fruity, floral fragrance that is luminous and vibrant with a dewy delicacy, it captures Beyoncé’s bright sensuality; it is young, fresh, and joyful. The opening notes of Heat Rush are sorbet, blood orange and Brazilian cherry, with a heart of yellow tiger orchid, mango blossom, and orange hibiscus. Teak wood, honey amber and Rio Sunset musk bring in the warm base notes.

Ever since their marriage in 2008, Beyonce, 29, and Jay-Z, 41, have been music’s power couple and at the end of August, Beyoncé broke a Twitter record (8 868 Tweets per second!) by announcing her pregnancy at the VMAs. After a performance of "Love on Top" she threw down her microphone, opened up her sparkling jacket, and rubbed her stomach revealing her baby bump to the world. The couple, who are usually so private about their personal lives had repeatedly ignored or denied any claims they were expecting, so it came as a joyful surprise to their fans that they chose to share the news in such a public way.

Heat Rush by Beyonce
Heat Rush by Beyoncé

Earlier this year she told InStyle that she is now a woman, and “because I gave it all, I can focus on my marriage. I can decide I want to have kids. I can be the mother I want to be and dedicate myself to my children.” Well, congratulations Beyonce and Jay-Z on your wonderful news!

Beyoncé Heat Rush, eau de toilette, 50ml, retails for R450, and is available at selected Edgars, Red Square and Clicks stores, Dis-chem, and all leading stores.



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Nancy Katy Nancy Katy says:
April 24, 2013 at 10:23 AM

Beyonce makes pulses race,she never does anything without the passion and zest to do it. That is why her ever so empowered perfume is called Heat Rush. Its about making woman feel strong and confident about themselves. With passion fruit,sorbet,Brazilian cherry and orange combined with Mango Blossom,orange hibiscus & yellow tiger orchid. The melange of Fruity and floral make for her new scent. She Belives that woman are strong but also Sexy and that this scent makes you leave a room feeling you can conquer anything. Macy's sold $3 million worth of her first perfume called Heat between early february and early march 2010.The scent became Number one in the USA.And one of the best celebrity scents. That speaks numbers for her perfumes,wonder how much Heat Rush will make..

Debbie Debbie says:
January 21, 2013 at 12:25 PM

Very powerful words, I love to walk into a room and for people to look twice and it is all about how you feel and definitely what perfume you use. Sounds like heaven in a bottle.

JamieBaby JamieBaby says:
November 6, 2012 at 12:12 PM

Quite an odd name.. sounds a little like "heat rash", however never the less I'm sure the smell makes up for the name.

Des Des says:
September 25, 2012 at 9:35 AM

The name sounds funny but im sure it smells nice

Rochelle Stewart Rochelle Stewart says:
August 22, 2012 at 8:57 AM

Doesn't sound too good!

kunene kunene says:
July 23, 2012 at 8:12 PM

she is beautiful in the video but for a perfume commercial it sucks, its a good music video none the less we could have done without that music, just something else bt that.

kunene kunene says:
July 23, 2012 at 8:12 PM

heat rush,the name sucks, i am sorry but it does,it does not appeal to me in any way shape or form, the bottle sucks but i still love me some beyonce

K@t K@t says:
July 11, 2012 at 2:48 PM

Sounds strange, I must agree!

Zu Zu says:
July 11, 2012 at 8:26 AM

Heat rush? Seriously? Heat rush is the name? It doesnt sound nice to me

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ABOUT THE AUTHOR

Beauty South Africa Irene Stewart
Irene has found the perfect mascara but is still on the hunt for a lipstick that actually stays in place all day...




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